Press SEO Website Audits

The Dirty Dozen

September 1st, 1999

Originally published in CIO WebBusiness

It was more than the slippery chicken and limp asparagus that produced a bad case of heartburn for a group of company site managers, web developers and consultants over the conference lunch. They all related their pet peeves about company websites to Scott Kirsner for CIO, include this one from Netconcepts’ President Stephan Spencer.

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How to Lead New Corporate Customers to Your Site and Then Close the Sale

Business to Business Marketing on the Internet — San Diego, CA

July 19th, 1999

Seminar by Stephan Spencer

Your online enemy is no longer your competitor but instead, the information glut that fills the Internet. This session will analyze how to rise above this “data smog” to effectively capture the corporate customer’s attention and then close the sale.

  • Exploiting your existing customer data to target new customers
  • The targeted effectiveness of email
  • Constructing an interactive site for product testing and demonstration
  • Case studies of innovative companies succeeding in new
    business acquisitions

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Birds Eye Brings a Little Wow! to the Internet

July 7th, 1999

Originally published in URLWire

Meal planners, a recipe box and shopping lists, entertainment for young visitors, as well as nutritional news and product information, the new Birds Eye website - designed by Netconcepts - offers visitors a personalized shopping experience.

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How And Why To Audit Your Web Site (post-conference workshop)

Performance Measurements for Web Business -- Turning Your Internet Site Into an e-Business Profit Center — Chicago, IL

June 30th, 1999

Workshop by Stephan Spencer

Are you absolutely sure that your Web site is running at peak efficiency, dazzling customers, coming up high in search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation? Step-by-step, you’ll learn what areas to audit in your Internet presence, including: legal & procedural, public relations, financial, performance & reliability, customer service, Internet marketing task force, technical, user experience, accessibility, content, community, “findability”, e-commerce, privacy, security, and last but not least Y2K.

This interactive workshop will give you hands-on experience on:

  • Where and how to begin the evaluation process
  • What to audit and how often
  • Tools and resources to use in auditing
  • Benefits of auditing, risks of not auditing
  • Turning measurements and recommendations into an Implementation Plan
  • Applying all these tools and principles to your specific needs

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How And Why To Audit Your Web Site

Measuring & Evaluating Your Internet Marketing Mix — San Francisco, CA

May 24th, 1999

Workshop by Stephan Spencer

Are you absolutely sure that your Web site is running at peak efficiency, dazzling customers, coming up high in the search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation? Step-by-step, you’ll learn what areas to audit in your Internet presence, including: legal & procedural, public relations, financial, performance & reliability, customer service, Internet marketing task force, technical, user experience, accessibility, content, community, “findability”, e-commerce, privacy, security, and last but not least, Y2K.

This interactive workshop will give you hands-on experience on:

  • Where and how to begin the evaluation process
  • What to audit and how often
  • Tools and resources to use in auditing
  • Benefits of auditing, risks of not auditing
  • Turning measurements and recommendations into an Implementation Plan
  • Applying all these tools and principles to your specific needs

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If You Take This Man To Be Your Husband, Click Yes

January 22nd, 1999

Originally published in URLWire


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InnSite Selected as “Best Inn Directory”

January 1st, 1999

by Netconcepts

Originally published in Yahoo! Internet Life

Staying at a bed-and-breakfast is just like spending the weekend at a friend’s
house — except that you can enjoy the homemade pancakes and coffee without
feeling obligated to reciprocate by springing for lunch later. Of course, you may have to endure a bit of awkward morning chitchat with total strangers, but many consider that a small price to pay for the B&B experience.

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How a Dane County Business Set Up Shop on the Information Superhighway

December 1st, 1998

by Karen Bankston, Contributing Writer

These days, businesses use the World Wide Web as everything from storefront to customer service center, discussion forum, billboard, newsletter and employee policy manual. Equally diverse are the stories of how Dane County businesses discover the World Wide Web and get online. Here is one of those stories, chronicling how Food Concepts Inc., Middleton, established its Internet presence.

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Birds Eye Offers World-wide Recipe Search Engine

May 6th, 1998

Originally published in URLWire

Household brand Birds Eye has a huge online resource of recipes. But the company’s advice to their customers go well beyond this with meal ideas too.

In an article for URLWire, Stephan Spencer whose company, Netconcepts, created the newly redesigned Birds Eye web site and is responsible for the continuous updates and expansion to the site, comments…

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Case Study: Internet Concepts, LLC

January 1st, 1996

Internet Concepts, LLC, knows that content and presentation are the two things that make one site stand out from another. They have created several award-winning sites you may have already encountered, as follows…

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